Mirelle Vital

Wellness Gummies Brand Identity & Packaging Design

Mirelle Vital is a modern wellness supplement brand offering targeted gummy solutions for everyday health needs, including hair health, energy, sleep, and skin support. Designed for health-conscious consumers seeking convenient and enjoyable nutrition, the brand combines functional benefits with great taste, making wellness a seamless part of daily life.

The brand identity was created to feel vibrant, approachable, and premium. Elegant typography paired with fresh, fruit-inspired color palettes gives each product variant its own personality while maintaining a cohesive brand presence. The visual system balances wellness and lifestyle appeal, helping the products connect with consumers looking for both effectiveness and a modern self-care experience.

The packaging design focuses on clarity, shelf impact, and easy product differentiation. Bright colors, clean layouts, and ingredient-inspired illustrations help communicate each product’s benefit at a glance while creating a strong and recognizable product family. The result is a visually engaging packaging range that enhances brand recognition, builds consumer trust, and stands out in the competitive health and wellness market.

Services

Brand Identity • Packaging Design • Label Design • Visual Identity • FMCG Design • Product Mockups